GUESS Winter Collection 2013: Priyanka Chopra

Say hello to the new Guess Girl; South Asian native, Priyanka Chopra. Winning the title of Miss India at age 17, Miss World in 2000, and since then becoming one of the most recognized Bollywood celebrities, there is no doubt that Chopra is the perfect global ambassador for a Guess Girl. Not to mention her breath-taking beauty!




Paul Marciano, creative designer of GUESS, spoke from New York about the campaign.


“Priyanka’s confidence, strength and sensuality reflect the qualities I always look for in a model. Priyanka reminds me of the young Sophia Loren and the top actresses of the 1950s. With the Indian movie industry exploding on a global stage, and GUESS having a brand presence in 87 countries, we could not have found a better global brand ambassador. Choosing Priyanka reinforces our celebration of multi-talented, dynamic and accomplished women.” -- Paul Marciano





Former GUESS Collaborator/ Musician and photographer for the campaign, Bryan Adams captured all moments of beauty, serenity and femininity in classic black and white shots. Since the incipient stages, the campaign was set out to be a hit.


"For as long as I can remember, GUESS has been at the epicenter of fashion for women. I am honored to be face of the GUESS brand and this iconic holiday campaign. GUESS is aspirational, inspirational and so relatable to women from across the world and I think this is a remarkable opportunity which in its own way, erases boundaries and makes the world a smaller place. When you look good, you feel great...and to me, that's what Paul Marciano captured in these pictures and what GUESS is all about."  -- Priyanka Chopra


Look for the Holiday campaign in December featured in top fashion and lifestyle print, GUESS.com, in retail stores and other according medias.



*Many thanks to Daliah Hijazi for working on this post with me!


xoxo,

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